Bemax Inc., a growing global distributor of disposable baby diapers has filed for a trademark with the U.S. Patent & Trademark Office for its brand of Mothers Touch disposable diapers. The decision to file for the trademarkt is part of its overall global growth strategy to protect existing upcoming private label brand identities, products and services.

Mothers Touch diapers are now available on Walmart.com with improved pricing and free shipping. The new pricing is part of efforts to bring an innovative approach to increase sales, attract new online customers and increase wholesale distribution globally. “The availability of our product with competitive pricing and with one of the largest retailers will continue to bring increasing exposure to our private label brands,” says Taiwo Aimasiko, CEO.

Bemax distributes private label disposable baby diapers to local distributors in London, U.K. and South, East and West Africa and other emerging markets. It sources from manufacturers in Asia and distributes them to other growing markets. Bemax focuses on an extensive and far reaching global network among wholesalers, large discounting retailers and supermarkets as well as entry into the ecommerce arena to reach households directly through subscription orders.